Audio Hosting Internet Streaming
Once a band has performed the basics of establishing a Web presence, it is time to kick it up a notch. This can be done with social networking and blogging, as discussed in Hyping Your Band on the Internet; or with e-mail newsletters and article marketing, as was described in Hyping Bands on the Internet: EMail & Articles. There are, however, resources available to help a band take it to the next level, with more of them cropping up every day.
Increasing a Band’s Web Page Landings
Viral marketing depends on the word about a band spreading like a virus – touching one person who touches another who touches yet another. The music industry has taken great advantage of this concept and has produced a multitude of resources to assist musicians in this process.
One such resource is, Unsigned Band Promotion, a free site that offers to help a band increase the numbers of visitors to its page and find missed opportunities in promotion and marketing. Unsigned Band Promotion provides services such as Website Checks and Website Tweaks that can help a band make the most of what it has already built. It offers templates, mini-web pages, and links to additional resources.
